Natural Protecting Shampoo for Clean Hair

Simplified Feature Rundown

WHAT IT IS: Protect Your Color Investment With This Breakthrough Eco-Luxe Shampoo

This breakthrough eco-luxe shampoo is designed to protect your color-treated hair, ensuring long-lasting vibrancy and shine.

WHAT IT DOES: SmartColor Gently Cleanses + Nourishes Color Treated Hair

Gently cleanse and nourish your color-treated hair with SmartColor. This formula is specially designed to protect your hair from the rigors of the color process.

Targeted Amino Acids Increase Hair Strength

Targeted amino acids work to strengthen your hair, fighting the damage caused by hair coloring.

Protect Hair From The Rigor Of The Color Process

With regular use, SmartColor helps protect your strands from color-fading and damage, ensuring your colored hair remains vibrant and lustrous.

WHY WE LOVE IT: Supreme Color Retention + Improved Hair Health

Experience supreme color retention with SmartColor, while enjoying improved hair health and brilliant shine. The soft scent of grapefruit blends seamlessly with luscious floral undertones, enhancing your overall hair care routine.

WHITE QUALITY: Sulfate-Free, Paraben-Free, Phthalate-Free, Propylene Glycol-Free, Silicone-Free, Gluten-Free, Free Of Synthetic Fragrance, GMO-Free, Cruelty-Free, Vegan

Committed to clean quality, SmartColor is free from sulfates, parabens, phthalates, propylene glycol, silicones, gluten, synthetic fragrances, GMOs, and is cruelty-free and vegan. Choose SmartColor for healthier, more vibrant hair that reflects your commitment to natural ingredients and ethical practices.

BETTER TOGETHER: Optimize Color Retention + Health By Pairing With SmartColor Conditioner + SmartStart Leave-In Conditioner

For optimal results, pair SmartColor with its matching conditioner and leave-in conditioner, SmartStart. Together, these products work in harmony to provide the best care for your color-treated hair.